Sopranos Soda

Sunday, April 29, 2007



"The Sopranos" is arguably the best show on television right now. I'm a huge fan of the show, and have been watching since season one.

A few months ago, Bishop Animation was asked by Imbibe, Inc to create a commercial for Sopranos Soda, a line of all natural Italian sodas they were creating.

The commercial features the three flavors of soda (Chianti, Amaretto and Limoncello) as if they were characters from the show. They are roughing up an energy drink, looking for information. The commercial ends with "the Big Guy" from the rival energy drink family getting capped. You can see the entire commercial on the official website of the soda: Drink Sopranos.

From a technical stand point, the commercial was a tough one to pull off in the time frame we had. Computers make metal boxes really well, everything else is tough. This commercial features four characters that are full of moving liquid, foaming liquid, breaking glass, and more.

The sodas themselves are delicious. One of the perks of this project was that the client sent us a case of the soda for reference. I like the Amaretto the best.

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